Safiana Studio

Services

What you can hire the studio for.

Six disciplines. Most brands come to us for one and stay for two or three, and they can be taken on their own or run together as a single piece of work.

01

Brand Strategy

The thinking that comes before anything is designed — who the brand is for, what sets it apart, and the argument it makes for itself. Best when a brand is launching, repositioning, or making good work that is not adding up to anything.

  • Positioning statement and audience definition
  • Brand story, messaging and key propositions
  • Competitor and category review
  • Tone of voice with written examples
Brand Strategy

02

Creative Direction

The through-line that holds a shoot, a campaign and a feed together, plus the oversight that keeps it there. We set the direction and then stay across the work as it is made, rather than handing over a deck and stepping away.

  • Creative concept and territory development
  • Art direction across every output
  • Reference, moodboard and visual research
  • Ongoing review and sign-off as work is produced
Creative Direction

03

Visual Identity

The brand’s working toolkit — logo, type, colour, layout — and the rules that keep it coherent wherever it turns up. Delivered as files your team and your suppliers can use without coming back to us.

  • Logo and mark development, in all required formats
  • Typography and colour systems
  • A written brand guideline document
  • Application across packaging, print and digital
Visual Identity

04

Campaign & Content Direction

Concept through to finished assets. We develop the idea, assemble and brief the team — photographer, videographer, stylist, hair and make-up, casting, location — and direct on the day, so what you receive is a shot campaign rather than a proposal for one.

  • Campaign concepting and shoot treatment
  • Team assembly, briefing and production coordination
  • Casting, styling, location and set direction
  • On-set creative direction and shot list
  • Edit direction, retouch notes and final asset delivery
  • Content planning and rollout across channels
Campaign & Content Direction

05

Social & Launch Strategy

How the brand arrives and what it keeps saying once the attention settles. For brands with a launch date, or with a feed that looks busy but is not building anything.

  • Launch sequencing and rollout plan
  • Channel and content strategy
  • Feed direction and grid design
  • A repeatable content framework your team can run
Social & Launch Strategy

06

PR & Influencer Outreach

Getting the brand in front of the right press and the right creators, approached on its own terms rather than in bulk. Suited to launches, new collections and moments that deserve to be noticed.

  • Press and editorial target list and outreach
  • Talent and creator identification
  • Gifting and seeding strategy
  • Partnership and collaboration direction
PR & Influencer Outreach

Beyond the idea

We can build and run the team, not just direct it.

A concept is only worth what gets made from it. Where a project needs producing, we assemble the right people, brief them, coordinate the schedule and direct on the day — so you are not left holding a treatment and a list of suppliers to chase.

  • Photographers and videographers
  • Stylists and wardrobe
  • Hair and make-up
  • Model and talent casting
  • Locations, studios and permits
  • Set design and props
  • Production scheduling and call sheets
  • Retouching and post-production